Questions brands ask first

Straight answers about Laut Labs, Hannah Laut, and how UGC bookings work.

Who is Hannah Laut?

Hannah Laut is a content creator and the founder of Laut Labs, a short-form video studio based in Denver. She makes UGC and short-form ads for tech, wellness, beauty and lifestyle brands. Before that she spent a decade in tech marketing, including as a CMO, and earlier worked as a registered nurse.

What is Laut Labs?

Laut Labs is a short-form video studio. It handles strategy, scripts, production and the edit for brand UGC and ads, and delivers files that are ready to run as paid ads.

What kind of UGC does Laut Labs make?

Talking heads with product demos, product reviews, walkthroughs, problem / solution ads, POV skits, storytime, text-on-screen stories, voiceover and b-roll, recap ads and scripted direct response. Every booking includes research, hook, script and edit, and multiple cuts to A/B test.

Which brands has Hannah Laut worked with?

More than 25 brands, including Gamma, Refer, Function Health, Sprout, Papermark, Emergent.sh, Granola, Attio, kāre, LOLA, Ardant, Brick and Adidas.

How fast is turnaround?

Brief to first cut in 24 hours.

Are usage rights included?

Yes. Every booking includes usage rights to the content. Whitelisting, LinkedIn Thought Leader Ad rights and extended usage are available as add-ons.

How much does a UGC video from Laut Labs cost?

Pricing is by request and depends on the number of videos, formats and usage. Discounted bundles and monthly retainers of 10 to 30 videos a month are available. Email hannah@lautlabs.com.

Can Hannah post the content on her own channels?

Yes. Besides making UGC for a brand's channels, she takes paid partnerships posted and boosted from @hannahlaut on Instagram and TikTok.

What results has the content driven?

3.7M+ views across brand channels and her own, including 1.3M from a single paid ad. Recent examples: 363K plays on a Sprout listicle, 24K plays on Gamma videos, and a Refer ad set approved with no edits and rebooked.

Does Laut Labs manage other creators?

Yes. When the roster is full, Hannah runs creator campaigns for brand teams: sourcing, briefing and managing other creators.

How do I book Laut Labs?

Email hannah@lautlabs.com with the product and who it's for.