Laut Labs: The Short Form Studio✦Hannah Laut✦@hannahlaut✦Tech · Wellness · Beauty · Lifestyle✦Brief to first cut: 24hr✦Laut Labs: The Short Form Studio✦Hannah Laut✦@hannahlaut✦Tech · Wellness · Beauty · Lifestyle✦Brief to first cut: 24hr✦
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Gamma UGC case study

Between September and October 2026 I made seven short-form videos for Gamma, the AI deck builder: trivia, storytime and text-on-screen stories about the decks people actually make at work. The top two reached 24K plays each.

The client

Gamma is an AI presentation and deck builder. Category: AI and tech.

The angles

What I made

Trivia / product demo: Friends trivia, comment DECKOctober 2026 · 24K plays on Instagram
Storytime: she really came preparedSeptember 2026 · 24K plays on Instagram and TikTok
Transcript

Okay, my Gen Z coworker got a gentle reminder about punctuality after being late by 10 minutes. She responded with a Gamma deck called "on time." Slide one: 200 days, zero late arrivals. Slide two: her first message, average 7:54am, four months straight. Slide three: the exec meeting that ran 45 minutes long just the day before. Final slide: the 10 minutes, reallocated. The gentle reminder stopped completely.

Storytime: umm chat, the coworker's deckSeptember 2026 · 12K plays
Transcript

Umm chat. My coworker got called out for logging off at exactly 5pm for the third consecutive day. So she made a Gamma deck, called it "Overtime Audit," and sent it straight to her manager. First slide was a bar chart of every unpaid hour she'd worked in the past quarter. Then a trend line of the after-hours Slack messages she answered on weekends, every single month. Even a heat map calendar showing exactly which weekends had quietly gotten eaten by work emails. Her final slide was a total: every unpaid hour, added up and captioned "here's my invoice." Leadership introduced a no after-hours messaging policy the next morning.

Trivia / product demo: impossible Gilmore Girls triviaSeptember 2026 · 11K plays
Text-on-screen story: the gen z coworker's 9am deckSeptember 2026 · 10K plays
Transcript

On-screen text: Umm chat. My Gen Z coworker walked into a 9am meeting at 9:13 and got called out. She made a Gamma deck called "9am." It had a screenshot of the location change, announced verbally in a team huddle she was not invited to. A slide showing the huddle had no notes, no recording and no follow-up. A log of the four people who were in the huddle and did not think to forward the information. The final slide said "clock it." Verbal announcements now have a written follow-up within 15 minutes.

Text-on-screen story: a deck called "budget update"September 2026 · 8.3K plays
Transcript

On-screen text: Umm chat. My coworker gave her two weeks and her manager immediately offered her a $10k retention bonus. She made a Gamma deck called "budget update." Slide one: her salary. Slide two: every raise she had requested. Slide three: every time they said there was "no room in the budget." Slide four: the $10k retention bonus. Final slide: "so there was room." She quit.

Results

Two videos at 24K plays each
Six videos at 8K plays or more
Mix of trivia, storytime and text-on-screen formats in one campaign

Formats used

Trivia / product demo, Storytime, Text-on-screen story. Every Laut Labs booking includes research, hook, script and edit, multiple cuts to A/B test, and usage rights.

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Work with Laut Labs

Tell me about the product and who it's for. I'll tell you how I'd make it land.

hannah@lautlabs.com
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