Papermark UGC case study
In August 2026 I made four short-form videos for Papermark, a document sharing and data room platform: two product demos, a problem / solution video and a POV skit, each built around a moment founders and dealmakers already know.
The client
Papermark is a document sharing and data room platform. Category: AI and tech.
The angles
- paying per seat just to send a PDF
- building a data room in four minutes
- the investor who opens the wrong deck
- sharing files people can look at but can't keep
What I made
Transcript
An investor asked me for a data room, and I panicked because I thought that meant lawyers. Turns out it took four minutes, and I did it from my kitchen table. Here's the actual workflow: you put the deck, the financials, whatever they ask for into one room. You send one link instead of five attachments, then you can see it page by page: who opened it, which pages they spent time on, and how long they stayed. You can lock it down so nobody downloads or screenshots a thing, and you can cut access after the meeting. Next time you send a deck to an investor, use Papermark.
Transcript
I was one click away from paying a monthly per-seat subscription just to send my deck to investors. Then I found out the open source version does the same thing, and the part I actually need is free. Here's the actual workflow: you put the deck, the financials, whatever they ask for into one room. You send one link instead of five attachments, then you can see it page by page: who opened it, which pages they spent time on, and how long they stayed. You can lock it down so nobody downloads or screenshots a thing, and you can cut access after the meeting. Try Papermark. Tracking is free, so there's nothing to decide.
Transcript
An investor opened the wrong version of my deck, and there was nothing I could do about it. One link that always points at the current file would have saved me that entire call. Here's the actual workflow: you put the deck, the financials, whatever they ask for into one room. You send one link instead of five attachments, then you can see it page by page: who opened it, which pages they spent time on, and how long they stayed. You can lock it down so nobody downloads or screenshots a thing, and you can cut access after the meeting. Next time you send a deck to an investor, use Papermark.
Results
Formats used
Product demo, Problem / solution, POV skit. Every Laut Labs booking includes research, hook, script and edit, multiple cuts to A/B test, and usage rights.
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