Refer UGC case study
I made four short-form ads for Refer, a referral hiring app, in August 2026: two problem / solution videos, a talking head and a product demo. The founders approved them without asking for a single edit, ran them as paid ads and rebooked.
The client
Refer is a referral hiring app. Category: AI and tech.
The angles
- the ghosting problem: candidates and recruiters who stop replying
- what it really costs to fill one role ($40K)
- cold outreach that gets no replies
- the insider referral bonus, shown in the product
What I made
Transcript
You find the perfect candidate, you reach out, and they never reply. Refer built an AI recruiter that kills that problem. Her name is Lia. You tell her what you're hiring for, or she pulls the roles right off your careers page. She hunts tech talent around the clock, she finds the fit, she emails you the candidate. You click yes or no, and before she makes the intro, she confirms they actually want it. So everyone who reaches you already raised their hand. No cold outreach, no chasing, no ghosting. Over 1,000 companies are already hiring with her, and it's free. If you're hiring, go to tryrefer.com and hire Lia for free. Stop sourcing the hard way.
Transcript
I've signed off on a $40,000 agency fee to fill one role. The whole recruiting industry runs on taking a cut of every hire. Refer doesn't. You tell her what you're hiring for, or she pulls the roles right off your careers page. She hunts tech talent around the clock, she finds the fit, she emails you the candidate. You click yes or no, and before she makes the intro, she confirms they actually want it. So everyone who reaches you already raised their hand. No cold outreach, no chasing, no ghosting. Over 1,000 companies are already hiring with her, and it's free. If you're hiring, go to tryrefer.com and hire Lia for free. Stop sourcing the hard way.
Transcript
In 10 years of recruiting, maybe 4% of the messages I sent ever got a reply. Refer just deleted that entire step. It's an AI recruiter named Lia. You tell her what you're hiring for, or she pulls the roles right off your careers page. She hunts tech talent around the clock, she finds the fit, she emails you the candidate. You click yes or no, and before she makes the intro, she confirms they actually want it. So everyone who reaches you already raised their hand. No cold outreach, no chasing, no ghosting. Over 1,000 companies are already hiring with her, and it's free. If you're hiring, go to tryrefer.com and hire Lia for free. Stop sourcing the hard way.
Transcript
I spent 10 years in tech hiring rooms. This is the first tool I've seen that actually cut my sourcing time in half. It's an AI recruiter named Lia. Recruiters, watch this. You tell her what you're hiring for, or she pulls the roles right off your careers page. She hunts tech talent around the clock, she finds the fit, she emails you the candidate. You click yes or no, and before she makes the intro, she confirms they actually want it. So everyone who reaches you already raised their hand. No cold outreach, no chasing, no ghosting. Over 1,000 companies are already hiring with her, and it's free. If you're hiring, go to tryrefer.com and hire Lia for free. Stop sourcing the hard way.
Results
“We loved the videos. We didn't even need edits. The whole team was thrilled, and we'd love to keep working together.”
Adriano, Co-Founder, ReferFormats used
Problem / solution, Talking head, Product demo. Every Laut Labs booking includes research, hook, script and edit, multiple cuts to A/B test, and usage rights.
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