Sprout UGC case study
For Sprout, a careers app, I made a listicle on seven boring but high-paying remote jobs, cut five ways. It reached 363K plays on Facebook. I also made a good / better / best video and a text-on-screen hook for the same audience.
The client
Sprout is a careers and job-search app. Category: AI and tech.
The angles
- seven boring but high-paying remote jobs, in five cuts
- good / better / best: the job application edition
- summa cum laude and still cooked: a text-on-screen hook for new grads
What I made
Transcript
These seven remote jobs are boring, but they're high paying. First one is a short-form content strategist. Customer service coordinator. Remote tech specialist. Funeral sales specialist, it's low-key crazy. Statistics validator. Remote appointment setter. Content risk reviewer. You can find all of these jobs on Sprout, and it auto-applies for you with a tailored resume and cover letter for each.
Transcript
Good, better, best: job application edition. Good: LinkedIn and your standard job platforms. They have tons of listings, but you're competing with hundreds of applicants, and most of the time it's hit or miss. Better: Handshake. More curated, especially for students. You'll find internships and early career roles, but you still have to apply to everything yourself. Best: Sprout. All you have to do is swipe right on the jobs you want, and it auto-applies to hundreds of applications without you needing to do a thing. It generates a tailored resume and cover letter per role, and submits directly on the company's website.
Transcript
On-screen text: My friend who graduated summa cum laude, had two big tech internships, and was president of their consulting club telling me they haven't found a job, so now I know it's REALLY cooked for me.
Results
Formats used
Listicle, Good / better / best, Text-on-screen hook. Every Laut Labs booking includes research, hook, script and edit, multiple cuts to A/B test, and usage rights.
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