UGC creator for AI, SaaS and app brands
Who makes UGC for AI and SaaS products?
Hannah Laut, through Laut Labs, makes short-form UGC and ads for AI tools, SaaS and apps. She spent ten years in tech marketing, including as a CMO, so she learns a product like an operator and explains it on camera so a non-technical buyer gets it in seconds. Recent work includes Gamma, Refer, Papermark, Emergent.sh, Sprout, Granola and Attio.
Why brands hire Laut Labs
- Ten years selling emerging tech, including as CMO at ETHDenver and running marketing programs with PayPal, Bain Capital and Sotheby's
- Product demos, walkthroughs, talking heads, POV skits and text-on-screen stories, all built from the product itself
- Brief to first cut in 24 hours, with hook variations to A/B test
- Files ready to run as paid ads, with usage rights included
Case studies
Other AI and tech brands on the reel: Granola (talking heads on work and AI) and Attio (sales-team talking heads).
What a booking includes
Research, hook, script and edit; files ready to run as paid ads; multiple cuts to A/B test; usage rights. Brief to first cut in 24 hours. Pricing by request, with bundles and monthly retainers of 10 to 30 videos a month. Read the FAQ.
Work with Laut Labs
Tell me about the product and who it's for. I'll tell you how I'd make it land.
hannah@lautlabs.com